Ethos - Sustainable Fashion App
First UX UI Design Project
A shocking documentary on the truth about fashion and its effect on the environment, inspired this idea of a sustainable fashion brand app, selling only ethically sourced and sustainable products.
The persona was created based on research for a demographic interested in fashion, but unsure to branch into sustainability, fearing that it isn’t ‘fashionable.’
This project shows the full journey; the research, user journey, site mapping and usability testing, wireframes and final design.
Font: ‘American Typewriter’ (a natural, organic font encompassing purity and rawness associated with sustainability).
Colour: earthy, green tones emulating nature.
The wireframe designs for the ethos app, were iterated after usability testing and feedback. The final design is shown at the top.
All UX best practices were used in the research and design process of this project as well as testing.
Usability testing was conducted to see if the app was user friendly and to make improvements based on the acceptance testing.